REBRANDED: “Swing Time“ by Zadie Smith - MY LAUNCH CAMPAIGN
Alexander Lima Alexander Lima

REBRANDED: “Swing Time“ by Zadie Smith - MY LAUNCH CAMPAIGN

Today, I’m turning my attention to Swing Time by Zadie Smith: its traditional publishing journey, and how I’d reimagine its launch if I were in charge. Ideas include: Cover Redesign, Interactive Merch, Global Book Tour, Airport Dance Pop-Ups […]

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