REBRANDED: “Swing Time“ by Zadie Smith - MY LAUNCH CAMPAIGN
Today, I’m turning my attention to Swing Time by Zadie Smith: its traditional publishing journey, and how I’d reimagine its launch if I were in charge. This is part of my ongoing series where I rebrand books that I love and explore how publicity can turn stories into moments, movements, and meaningful cultural events […]
REBRANDED: “Girl, Woman, Other“ by Bernardine Evaristo - MY LAUNCH CAMPAIGN
Today, I’m taking a closer look at Girl, Woman, Other by Bernardine Evaristo: its traditional publishing journey, and how I’d reimagine its launch campaign if I were in charge. Ideas include: Theatre-Style Pamphlets; Street Art Storytelling; Underground QR Code Campaign; Theatre and Gallery Collaborations […]