BRANDED: “Dandelion Is Dead“ by Rosie Storey - MY LAUNCH CAMPAIGN
I’ve been thinking about Dandelion Is Dead by Rosie Storey the way you think about someone after a dramatic breakup – all the secrets, lies, and the excruciating realisation that what you’ve been building has stopped growing. My ideas for its campaign include: Stalk My Catfisher Reel, Flower Installations, Hinge Book Club and Pressed Flowers Workshops […]
REBRANDED: “Butter“ by Asako Yuzuki - MY LAUNCH CAMPAIGN
I’m kicking off 2026 with a Japanese cult classic: Butter by Asako Yuzuki, which melted my brain in the best way. If Butter wasn’t just a book you read, but a meal you step into, what would its launch campaign look like? My ideas include: Butter Dining Experience, Kajii’s Culinary Blog, Live Cooking Masterclasses, and an All About Butter Collaboration […]
REBRANDED: “Tomorrow, And Tomorrow, And Tomorrow“ by Gabrielle Zevin - MY LAUNCH CAMPAIGN
In this episode of BOOK REBRANDING, I will look at Gabrielle Zevin’s Tomorrow, And Tomorrow, And Tomorrow and its original launch campaign. Then, I will reimagine it in a way that celebrates its themes of creativity, collaboration, and gaming culture. Ideas for the campaign include Video Game Adverts, Waterstones Takeover, Pizzeria Endorsement, Blind Date With A Game […]
REBRANDED: “Good Material“ by Dolly Alderton - MY LAUNCH CAMPAIGN
Today, I’m focusing on Good Material by Dolly Alderton: a novel that surprised me with its anti-romantic tone and refreshingly male perspective on heartbreak. Ideas for the campaign include Stand-Up Comedy Special, #MyGoodMaterial Social Media Trend, Hair Loss Prevention Shampoo Collab, Men Book Clubs […]
REBRANDED: “Swing Time“ by Zadie Smith - MY LAUNCH CAMPAIGN
Today, I’m turning my attention to Swing Time by Zadie Smith: its traditional publishing journey, and how I’d reimagine its launch if I were in charge. Ideas include: Cover Redesign, Interactive Merch, Global Book Tour, Airport Dance Pop-Ups […]
REBRANDED: “Girl, Woman, Other“ by Bernardine Evaristo - MY LAUNCH CAMPAIGN
Today, I’m taking a closer look at Girl, Woman, Other by Bernardine Evaristo: its traditional publishing journey, and how I’d reimagine its launch campaign if I were in charge. Ideas include: Theatre-Style Pamphlets, Street Art Storytelling, Underground QR Code Campaign, Theatre and Gallery Collaborations […]