REBRANDED: “Butter“ by Asako Yuzuki - MY LAUNCH CAMPAIGN
I’m kicking off 2026 with a Japanese cult classic: Butter by Asako Yuzuki, which melted my brain in the best way. If Butter wasn’t just a book you read, but a meal you step into, what would its launch campaign look like? My ideas include: Butter Dining Experience, Kajii’s Culinary Blog, Live Cooking Masterclasses, and an All About Butter Collaboration […]
REBRANDED: “Girl, Woman, Other“ by Bernardine Evaristo - MY LAUNCH CAMPAIGN
Today, I’m taking a closer look at Girl, Woman, Other by Bernardine Evaristo: its traditional publishing journey, and how I’d reimagine its launch campaign if I were in charge. Ideas include: Theatre-Style Pamphlets, Street Art Storytelling, Underground QR Code Campaign, Theatre and Gallery Collaborations […]