REBRANDED: “Swing Time“ by Zadie Smith - MY LAUNCH CAMPAIGN
Today, I’m turning my attention to Swing Time by Zadie Smith: its traditional publishing journey, and how I’d reimagine its launch if I were in charge. Ideas include: Cover Redesign, Interactive Merch, Global Book Tour, Airport Dance Pop-Ups […]
REBRANDED: “Girl, Woman, Other“ by Bernardine Evaristo - MY LAUNCH CAMPAIGN
Today, I’m taking a closer look at Girl, Woman, Other by Bernardine Evaristo: its traditional publishing journey, and how I’d reimagine its launch campaign if I were in charge. Ideas include: Theatre-Style Pamphlets, Street Art Storytelling, Underground QR Code Campaign, Theatre and Gallery Collaborations […]