BRANDED: “Dandelion Is Dead“ by Rosie Storey - MY LAUNCH CAMPAIGN
I’ve been thinking about Dandelion Is Dead by Rosie Storey the way you think about someone after a dramatic breakup – all the secrets, lies, and the excruciating realisation that what you’ve been building has stopped growing. My ideas for its campaign include: Stalk My Catfisher Reel, Flower Installations, Hinge Book Club and Pressed Flowers Workshops […]
REBRANDED: “Butter“ by Asako Yuzuki - MY LAUNCH CAMPAIGN
I’m kicking off 2026 with a Japanese cult classic: Butter by Asako Yuzuki, which melted my brain in the best way. If Butter wasn’t just a book you read, but a meal you step into, what would its launch campaign look like? My ideas include: Butter Dining Experience, Kajii’s Culinary Blog, Live Cooking Masterclasses, and an All About Butter Collaboration […]