BRANDED: “Dandelion Is Dead“ by Rosie Storey - MY LAUNCH CAMPAIGN
I’ve been thinking about Dandelion Is Dead by Rosie Storey the way you think about someone after a dramatic breakup – all the secrets, lies, and the excruciating realisation that what you’ve been building has stopped growing. My ideas for its campaign include: Stalk My Catfisher Reel, Flower Installations, Hinge Book Club and Pressed Flowers Workshops […]
REBRANDED: “Good Material“ by Dolly Alderton - MY LAUNCH CAMPAIGN
Today, I’m focusing on Good Material by Dolly Alderton: a novel that surprised me with its anti-romantic tone and refreshingly male perspective on heartbreak. Ideas for the campaign include Stand-Up Comedy Special, #MyGoodMaterial Social Media Trend, Hair Loss Prevention Shampoo Collab, Men Book Clubs […]