REBRANDED: “Butter“ by Asako Yuzuki - MY LAUNCH CAMPAIGN

I’m kicking off 2026 with a Japanese cult classic: Butter by Asako Yuzuki, which melted my brain in the best way. If Butter wasn’t just a book you read, but a meal you step into, what would its launch campaign look like? My ideas include: Butter Dining Experience, Kajii’s Culinary Blog, Live Cooking Masterclasses, and an All About Butter Collaboration […]